It is a big topic for changing technology to products. To make success in market, technology is a necessary condition than sufficient condition. There are 4 things need to do to make success with technology: market model, user experience, 3rd party review(like some one write a positive iPhone case review and then rise the amount of the transaction), and technology. They are the basic of the pyramid.
You will get the high point if you make the right market model. If there is no other do this thing and you do that, even your technology is relative poor, you will have the time and chance to improve it. There is a theory believe that the technology is only two years behind, but my opinion is different. It is far from two years, but if you have enough time, you can do that.
The relationship between technology and product is push and pull. The pull is that the market and users force the company to improve the technology. The push is that you have sufficient technology to make a good product. Take example of the companies like Microsoft, they also don’t know what is the next popular technology, so they do a lot. The rumors of the coming products of Google look awesome: the pilotless auto and smart glasses. However, do them really sure theses technology will be appreciated by public. In fact, in the lab of Google, there are numerous new technologies under developing. The innovation is as random as your mind.
In fact, the things of talent storage are not only the necessary thing for companies but also the university and country. Just recall the year of 1990 to 2000, it is a period for the Japan electronic giants like Sony and Canon. However, as the rising of the social media and mobile devices especially smart phone, the market is soon occupied by Apple, Samsung, Facebook, etc. Let’s use Apple as the example. When the company releasing their first iPhone, many reviews were thinking like: Apple? They’d better to produce computers or MP3. Now with the help of iPhone, not only Apple becomes the first of the world, but also other industry chain partners like fashion iPhone cases becomes popular.
There is no company can occupy the market all the time. Just look at the current condition of Sony and Nokia. I’d like to say, if Apple can’t do new great product, these companies’ today is Apple’s future. Of course, iWatch is a good opportunity, but the acceptance of the public and quality of the watch is still suspense.